Adventist Health System Announces Plans to Become AdventHealth

All of the organization’s wholly owned entities will begin carrying the AdventHealth name on Jan. 2, 2019.

Altamonte Springs-based Adventist Health System, one of the nation’s largest faith-based health care systems, with nearly 50 hospital campuses and more than 80,000 employees, today announced that it will soon become AdventHealth. With the name change, the health system will move to being one consumer-centric, connected and identifiable national system of care for every stage of life and health.

As part of this transition, all of Adventist Health System’s wholly owned hospitals and hundreds of care sites across its footprint will adopt the AdventHealth name and logo beginning Jan. 2, 2019. The naming structure will allow consumers to more easily distinguish AdventHealth’s care locations and services. While its name is changing, the organization is not changing in ownership or business structure.

“We are transforming to be a more consumer-focused health care system to better meet the needs of those we care for and the communities we serve,” said Terry Shaw, president/CEO for Adventist Health System. “Becoming AdventHealth allows us to be a fully integrated and distinguishable health system across all aspects of the care continuum, while also speaking to our Christian healing ministry, message of wholeness and our rich Seventh-day Adventist roots.”

The name AdventHealth signals the arrival or beginning of health and expresses a strong and clear connection to the healing and salvation that God has promised. Adventist Health System’s promise of wholeness is an expression of the belief that caring for the physical, emotional and spiritual needs of every person is the key to good health.

“We want our hospitals and care sites to be places where people can experience hope as well as healing, and the AdventHealth name so appropriately expresses that sense of expectation and optimism while also connecting with our promise of wholeness and our rich faith-based heritage,” said Gary Thurber, board chairman for Adventist Health System.

In preparation for the launch of a systemwide brand, the organization spent eight months focused on deploying consistent culture and service practices to solidify the consumer-centric approach that will inform every interaction and experience that patients have with caregivers and team members across all care settings.

“This is a wonderful and exciting time for the organization. We are united by our mission of Extending the Healing Ministry of Christ, as well as our vision, values and service standards to provide best-in-class, consumer-centric care,” said Shaw. “In continuing our tradition of healing and hope, we will work to make an even greater impact and foster abundant life in the communities we serve.”

In September, a transition campaign featuring television and print ads will begin in various markets across the country. Changes to signage and visual elements at hospitals and other facilities are expected to take place in January when the AdventHealth name is fully adopted systemwide. Joint venture locations will not change as part of this rebrand.

About Adventist Health System

With a sacred mission of extending the Healing Ministry of Christ, Adventist Health System (AHS) is a connected system of care for every stage of life and health. More than 80,000 skilled and compassionate caregivers in physician practices, hospitals, outpatient clinics, skilled nursing facilities, home health agencies and hospice centers provide individualized, wholistic care. A Christian mission, shared vision, common values, focus on whole-person health and commitment to making communities healthier unify the system's nearly 50 hospital campuses and hundreds of care sites in diverse markets throughout almost a dozen states. For more information about Adventist Health System, visit www.adventisthealthsystem.com.

This press release and logo were provided by Adventist Health System.

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This is a companion discussion topic for the original entry at http://spectrummagazine.org/node/8936

If they no longer want the name “Adventist”, if for any reason that is not good enough - then why should they even be considered Adventist? Let them go.

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What was wrong with Adventist Health? Are they so ashamed of being SDA that they need to come up with some ambiguous word like Advent? Sounds like something to do with Christmas instead of our church.

And what’s with the weird butterfly flower logo? I see the cross in there but they could have at least thrown in a number 7 somewhere to acknowledge that they are a SDA organization.

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Before we pronounce judgment on them for dropping the ist from corporate, they are changing Florida Hospital to Advent Health as well. If you are in Orlando and not SDA you don’t know what AHS is, but you do know what Florida Hospital is. To the general public this is more Adventist, not less.

This name change will make it more difficult for the public to make the connection between the church and the hospitals. I suppose this is by design.

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I agree, efcee. This is by design to be sure. The question is, why?

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Advent: (First coming of Christ)
(From dictionary.com)
the coming of Christ into the world.
the period beginning four Sundays before Christmas, observed in commemoration of the coming of Christ into the world.

Adventist: (Second coming of Christ)
a member of any of the Christian groups, such as the Seventh-Day Adventists that hold that the Second Coming of Christ is imminent.

Are we going forward or backward with the name change as a “church” with its mission? On the other hand, the Adventist church seems to carry such a baggage with the way some leaders operate, it might be worth leaving the church association in the background even though it is still the church, right?

In a few years time, it may be changed to just “Adven” in the march toward anonymity and genercity.

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Wm Shakespeare: “A rose by any other name would smell as sweet.”
It matters more what one is than what one is called.

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This is the case with local hospitals all over the nation that weren’t specifically identified by the Adventist logo on their buildings; local hospitals that were taken over by Adventist Health System where the decision was made not to rebrand, in favor of continuing to identify the hospital by its former name, i.e., County General or whatever. If I read this announcement correctly all of these hospitals will now be identified more closely with the SDA denomination rather than less so.

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