Florida Hospital Hits NASCAR Circuit as Official Daytona International Speedway Healthcare Provider

Florida Hospital, part of the Adventist Health System/Sunbelt healthcare network, will greet auto racing fans today at the Daytona 500, which kicks off the 2016 NASCAR season.

Florida Hospital has entered a 12-year partnership with the Daytona International Speedway in Daytona Beach, Florida. As part of the deal, Florida Hospital Volusia-Flagler replaces Halifax, the area’s largest public hospital, as exclusive healthcare provider for the speedway. During the Daytona 500 and other races at the venue, Florida Hospital will provide medical equipment and personnel for all the speedway’s motorsport events, managing the on-site care center and providing ambulance transport as needed.

Florida Hospital-branded pace car takes a trip around the Daytona International Speedway infield.

Former Florida Hospital CEO for Volusia and Flagler counties Daryl Tol signed the agreement in 2014, and it went into effect in 2015. Tol now serves as President/CEO of Florida Hospital, as well as President/CEO of Adventist Health Systems Central Florida Region. The amount Florida Hospital paid in the 12-year partnership has not been disclosed. The amount Florida Hospital paid in the 12-year partnership has not been disclosed.

As one of five founding partners in Daytona International’s $400 million DAYTONA Rising renovation project, which transformed the speedway into the world’s first motorsports stadium, Florida Hospital designed one of the stadium’s entrances (known as “fan injectors”), and with it, 20,000 square feet of themed engagement space. The Florida Hospital Gate, a.k.a. the CREATION Health fan injector, welcomes race fans near turn one of the racetrack with a large waterfall and a nature-inspired walkway.

A CREATION Health corridor inside the stadium features a C.S. Lewis quotation: “You are never too old to set another goal or to dream a new dream.”

When entering the CREATION Health injector, fans see an overhead tree canopy that transforms concrete and steel into a forest-like environment (think Rainforest Cafe feel, but without the thunderstorms and loud animals). The overhead canopy spans each of the four seasons and includes a starry night sky.

Daytona International Speedway held a free open house last Wednesday during which the public was able to tour the newly-renovated facility for the first time. 2010 Daytona 500 winner and Florida Hospital brand ambassador Jamie McMurray greeted fans in the CREATION Health “neighborhood” inside the stadium.

Adventist Health says CREATION is an acronym deriving from eight health principles: Choice, Rest, Environment, Activity, Trust in God, Interpersonal relationships, Outlook, and Nutrition--all intended to help people improve their well-being and live a full and complete life.

"Health care is changing and we hope to inspire visitors to live happier, healthier lives," said Rob Fulbright, chief executive officer of the five Florida Hospitals in Volusia and Flagler counties. "With this injector, and as the official healthcare provider of Daytona International Speedway, this partnership enables us to extend our healing ministry of Christ beyond the walls of our hospital and meet the community where they live, work and play." Inside the Florida Hospital fan injector, featuring CREATION Health branding.

Florida Hospital will also be a founding partner of One Daytona, an $800 million, 300,000 square foot project that will feature retail, dining and entertainment including a Bass Pro Shops outdoor gear store, a 12-screen Cobb Theatres movie complex, two hotels and 300 apartment units. International Speedway Corporation owns the 300-acre property, and plans to open One Daytona in 2017.

While today’s race marks the first major event in the Florida Hospital-Daytona International Speedway corporate partnership, collaborations with other large enterprises are nothing new for Florida Hospital. In March, 2011, Florida Hospital for Children celebrated the opening of the Walt Disney Pavilion which brought some of the Walt Disney World experience—along with an injection of cash—to the facility.

The foray into auto racing comes at a time of significant expansion for Florida Hospital. The not-for-profit health system operates facilities on 22 campuses throughout Florida. In January, Florida Hospital Orlando celebrated the grand opening of a 332-bed hospital for women. This month marked the ribbon cutting of a 97,000-square-foot, three-story facility in Winter Garden that will provide emergency care, outpatient surgery, lab and imaging services, endoscopy, and primary and specialty care. Florida Hospital also unveiled a new 80-bed tower in Kissimmee and plans to expand its emergency department in Altamonte.

Along with the growth has come increased scrutiny of Florida Hospital’s tax-exempt status. In a four-part series for the Orlando Sentinel, reporter Beth Kassab took a close look at the lucrative tax breaks afforded to Florida Hospital and Orlando Health, Florida’s two biggest not-for-profit health systems. Kassab examined how much Florida Hospital saves by not paying taxes, and what it provides to its surrounding communities in exchange.

“...many nonprofit hospitals look more like for-profit corporate behemoths than charities,” she wrote. “Consider that the local Adventist Health operation, which owns Florida Hospital, trades $4.5 billion in securities mostly through bonds, hedge funds and money market funds, according to its most recent tax form.”

Kassab asked whether Florida ought to consider hospital tax reform as other states have done.

Back at the speedway, Florida Hospital will have other things to think about today. The Daytona 500 features 200 laps of a 2.5 mile course for a total of 500 miles of racing at speeds approaching 200 mph. Film star Gerard Butler will instruct drivers to start their engines at 1:19 pm ET, and Baseball Hall of Fame inductee Ken Griffey Jr. will wave the green starting flag at 1:31 pm. The race is the first event in the NASCAR Sprint Cup Series.

Florida Hospital will have a substantial presence trackside and in the stadium as the racing season begins at Daytona International Speedway.

Jared Wright is Managing Editor of SpectrumMagazine.org.

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This is a companion discussion topic for the original entry at http://spectrummagazine.org/node/7333

Some areas of the SDA corporation have proved themselves adept at functioning in the corporate world. I have no real issue with this, but it does seem to be a long, long way from fulfilling the gospel commission.

“He said to them, “Go into all the world and preach the gospel to all creation.” – Mark 16:15

Just not sure how this is helping to meet our primary objectives…

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Great way ro watch the race live on the Sabbath. Free seats also. I wonder if they need dental care Tz

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Haha this is kinda cool. Definitely.

But it’s got nothing to do with what I would want to pay tithe for…

Inner city homeless shelters/sexual health clinics/D&A acute intake and detox facilities, SDA mental health clinics, anyone???

Too hard basket maybe?

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Note how FH Volusia-Flagler CEO Rob Fulbright framed it: “With this injector, and as the official healthcare provider of Daytona International Speedway, this partnership enables us to extend our healing ministry of Christ beyond the walls of our hospital and meet the community where they live, work and play.”

One could make the case, and I think Florida Hospital does, that by having a greater presence in the marketplace, they are able to extend their mission to a larger segment of the population. If their mission is providing what they describe as a healing ministry, then helping the public know about them helps extend their mission, it could be argued.

Now, whether one agrees that this is fulfillment of the Gospel Commission is a separate question.

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perhaps CREATION is just as important as NEWSTART.
The entry way that is Florida Hospital’s creation certainly should enlist the thinking of secular mind, and also the Sunday-go-to-meetin’ mind.
The ONLY major BLOCK to Florida Hospital’s CREATION is the REFUSAL of all the Seventh day Adventist local congregations to REFUSE to develop vibrant, year long presentations for CREATION that the Secularists and the Sunday Church folk can attend and derive benefit.

It is time [since 1860] that the church and the medical ministry finally and at last became one unit and present a HOLISTIC Gospel for the Healing of The Body, Mind, and Spirit.
Not just Beasts for nightmares, or pictures of exploding A- and H-bombs over cities, or other Fear-Based advertising.
This has been lacking since Ellen White’s very First health vision. Her book Ministry of Healing coming out in 1905 [probably written around 1903-1904] did not stimulate the imagination of the church. And still hasnt.

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Greed wins! Administrative uber salaries safe!

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Today’s NASCAR is a dangerous, violent and decadent sport with 75 million loyal fans, which is growing bigger and more mainstream by the day. Part Disney, part Vegas, part Barnum & Bailey, NASCAR is also a multibillion-dollar business and a cultural phenomenon that transcends geography, class, and gender. But dark secrets lurk in NASCAR’s past and impact the present perception of who sponsors the sport. Is there any more accountability or responsibility between the right hand and the left hand of who we are supposed to be about as a church?

Top health concerns that we are facing that Florida Hospital can be calling attention to are: • aging • heart disease • cancer • diabetes • high costs of medications • lack of insurance • obesity • affordable health care These concerns are not surprising and are consistent with major causes of death in the USA.
To be associated with liquor sales products, casinos, and other negative life activities that are NASCAR sponsors, cheapens our church brand and gives no credence to who we hope to be as Adventists.

Jared Wright’s implied defense “One could make the case, and I think Florida Hospital does, that by having a greater presence in the marketplace, they are able to extend their mission to a larger segment of the population” is so lame. He did try in vain to rectify his mistake by saying “Now, whether one agrees that this is fulfillment of the Gospel Commission is a separate question”.

So, this is where Neal Wilson’s corporate AHS has taken us? Is teaming up with NASCAR the right “hand of our message”?

“Moonshiners put more time, energy, thought, and love into their cars than any racer ever will. Lose on the track and you go home. Lose with a load of whiskey and you go to jail.” —Junior Johnson, NASCAR legend and one-time whiskey runner
“Driving with the Devil” is a book which uncovers for the first time the true story behind NASCAR’s distant, moonshine-fueled origins and paints a rich portrait of the tragedies and men who created it. Long before the sport of stock-car racing even existed, young men in the rural, Depression-wracked South had figured out that cars and speed were tickets to a better life. With few options beyond the farm or factory, the best chance of escape was running moonshine. Bootlegging offered speed, adventure, and wads of cash—if the drivers survived.
Driving with the Devil is exactly what Florida Hospital has decided to do. Any church affiliation or tax-exempt status for this organization should be discontinued.

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