NAD Reviews Future of Its Media Ministries


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In a press release issued on April 29, the North American Division of Seventh-day Adventists shared a proposal being weighed about its media production ministries and studio. Chaired by Dan Jackson, president of the NAD, the meeting took place at the Adventist Media Center in Simi Valley, Calif., where Breath of Life Ministries, Faith For Today, It Is Written, Jesus 101 Biblical Institute, La Voz de la Esperanza, and The Voice of Prophecy are currently produced.

This follows on news in April 2012 that these associated TV ministries would offer the NAD proposals for relocating to less expensive production facilities in Southern California. But the 2013 proposal moves all direct NAD media production to church headquarters in Silver Spring, Maryland. The proposal included the following issues:

1. Allowing the present Media Ministries to relocate. The Division would grant permission for the media ministries to relocate outside the Adventist Media Center, urging them to move with expedience. Further, to whatever degree is appropriate, the Division would assist them in doing so. This transition should not disrupt the delivery of programming and services such as Bible correspondence and study requests.

2. A time period of 12-18 months for the media ministries to carry out the planning, and accomplish relocation. Specifically associated with this proposal is the provision for allowing 12-18 months for each media ministry in which to wind down activity at the Media Center location. Efforts will be made to minimize the impact on employees who will be affected by and during the transition and relocation period.

3. Sell the property housing the current Adventist Media Center. Concurrent with this move, the Division would begin moving toward an attempt to sell the Adventist Media Center property in a commercially viable fashion.

4. Utilize the studio facilities at the Division offices for production. While the creation of equivalent facilities to those at the Media Center in California is not anticipated, it is the intent of the Division to create in the facilities occupied by the Division (in Silver Spring, Md.) studio facilities adequate to meet the needs required by the Division that lie outside the specific needs of the various media ministries.

5. Ongoing commitment to providing funding for the media ministries. As a part of this process, and in clear understanding that the media ministries are part of the NAD ministry effort, funding levels from the Division would be identified for each of the media ministries in order to allow them to fulfill their mission.

6. Commitment to explore new possibilities for media development. The Division anticipates a significant role for the media ministries in the future of media in North America; beyond the role they currently play.

The North American Division Committee will receive the recommended proposal from the AMC Board.


This is a companion discussion topic for the original entry at http://spectrummagazine.org/node/5241