The Trans-European Division has a plan for mass media evangelism:
The plan is to do a massive distribution of attractive Great Controversy magazines, 'Escape' for adults and 'Connect' for youth, to raise the interest of people who want answers to critical questions about the challenging times we live in. Pastors/members will purchase in bulk of 25, 50, or 100 copies and strategically share them with their immediate non-Adventist neighbours, family, friends, and colleagues at work. Once the interest is shown, Bible studies will be conducted using the message book, Experiencing the Joy, accompanied with a DVD and curriculum. In addition to this The Great Controversy book will be offered to those who want to learn in depth about the battle between good and evil. Finally, invitations will be offered to follow Jesus and make a commitment by the action of baptism. . . .
I am very happy to report that the TED is ready to commence this programme in the year 2013 in all 22 countries. Our goal is to share 2 million magazines and books in order to make a connection with our neighbours, and if the interest is shown, we will follow with the Bible studies to help them become disciples of Jesus Christ", concluded [TED president Bertil] Wiklander.
This is a companion discussion topic for the original entry at http://spectrummagazine.org/node/4906