An often-unquestioned correlation between intelligence and reading has enjoyed primetime in our collective social psyche. The chronic readers in our circles tend to be revered and socially elevated. Think about it: The experts on TV almost always have books as their background or display something that highlights how well-read they are. The proverbial "in my book" has become the sophisticated way of expressing one's opinion. And there is a high probability that you have a couple of books on display in your home; it doesn't matter if you have read them or not. But the displayed books represent a sophisticated form of social currency.
This is a companion discussion topic for the original entry at http://spectrummagazine.org/node/11884